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Why Video Marketing Can Be the Best Strategy for You?

In today’s business world, video marketing is one of the most popular and effective ways to reach customers. There are many reasons why video marketing can be the best strategy for you and your business. In this blog post, we’ll explore some of those reasons and show you how you can incorporate video into your marketing mix. Thanks for reading!

You can connect with your audience on a personal level

As videographers in Pittsburgh, we understand the importance of connecting to your audience on an emotional level. It is often said that a story connects more deeply when audiences relate with the characters. We strive to help our clients create meaningful pieces by bringing out the unique personalities behind their projects. This deep connection can inspire viewers and turn your project into a truly heartfelt endeavor. We believe in utilizing every opportunity to make a lasting impression that captures the essence of our client’s vision.

You can show off your products or services in a creative way

videographers in Pittsburgh can help a business creatively showcase its products or services to its target audience. By utilizing the videography talents of experienced videographers, businesses can bring their product presentations to life. Professional videographers can take what could otherwise be a dull product presentation and turn it into an engaging and interactive experience. With proper videography, companies can effectively market their products or services uniquely and memorably which will leave customers feeling informed and engaged.

You can build trust and credibility with potential customers

It is important to build trust and credibility when working as videographers in Pittsburgh. Creating trust with potential customers is a crucial part of developing a successful videography business. To achieve this, videographers can make sure to deliver quality products that meet the expectations of their customers in both price and performance. Engaging regularly with potential customers through email newsletters, giving them the chance to ask questions, or connecting on social media gives videographers the chance to show that they are responsive and reliable. Additionally, testimonials from current customers can be used as evidence of customer satisfaction and reliability, further increasing videographers’ credibility and trustworthiness. By emphasizing these points videographers in Pittsburgh can ensure they establish strong relationships with their clients.

You can reach a wider audience with video marketing

Video marketing is an increasingly popular way for businesses to reach a larger audience. It allows businesses to present more detailed and varied messages that can be easily shared and utilized across multiple platforms. By combining graphic design, videography, and audio, videographers in Pittsburgh can create high-quality videos that captivate viewers with unique visuals and compelling messages. This type of video marketing is a great way for organizations to increase their visibility and maximize their return on investment.

You can save time and money by using video marketing

Video marketing is an increasingly popular tool among businesses seeking to make their message more engaging and accessible. By capitalizing on the power of videography, companies can save time and money while pinpointing their desired audience with greater accuracy. Pittsburgh videographers have become experts in this field, specializing in narrating a company’s story in an effective and efficient manner, allowing organizations to gain maximum reach with minimal investment. Embracing videography has proven successful for many businesses throughout the area, and utilizing these services will guarantee greater success for your company as well.

You can track your results and adjust your strategy accordingly

As videographers in Pittsburgh, tracking our results and adjusting our strategy accordingly is essential to the success of our business. Having a pulse on how well our videography services are received allows us to identify opportunities for improvement and understand what strategies yield the best results. Using data-driven analytics helps provide insight into both historical performance and future trends, allowing videographers to engage more efficiently with their audiences. By tracking results and continually adapting our strategies, videographers can optimize their workflow for maximum efficiency and the best possible outcomes.

By personalizing your videos, you can connect with your audience on a deeper level which will help build trust and credibility. You can also get creative with how you showcase your products and services which will make your brand more memorable to potential customers. Plus, video marketing allows you to reach a wider audience without having to spend as much time or money as other marketing methods. And finally, by tracking your results, you can adjust your strategy accordingly to ensure that you are getting the most out of your video marketing campaign.

Five Ways to Improve Your Video Game Advertising Strategy

Use Gamers and Social Influencers

Growing up, most of us could think of a spokesperson that we looked up to and would have bought anything from. Think of Babe Ruth, he endorsed anything from girl guide cookies to soap. When he spoke, people bought.

Social and game influencers have the same impact. Younger generations will follow fellow gamers, streamers, bloggers and social media celebrities. If these influencers will talk about or play your game on their platform, this will help boost the interest in your video game.

Most people do not personally know social influencers to reach out to, however a video game creative agency will know these influencers and who would be the best fit to help market your game. A content provider needs to have at least 10,000 followers to be considered an influencer and many top gaming influencers have over 1 million followers. If they are talking about your game, this marketing will reach further then almost any form of advertising.

Using a Video Game Creative Agency Helps Navigate Social Media Platforms

Advertising on social media is not as simple as a video with a dance. This style of marketing can be cost effective when done right. Advertising on social media needs to demonstrate game play, walkthrough, demonstrations and catchy avatars. Social media also has analytics that can be studied to ensure that you are reaching the target audience. This can include when to release a reel or produce a live function.

It is important to understand who is watching the reels, when they are watching them and how long that they keep the reel or post up. Using a variety of tools such as blog heart beats, hashtags and UTM links, a video game creative agency can help target the right audience.

Crowd Sourcing

A video game creative agency can use crowd sourcing marketing. This form of advertising can be inexpensive but will take time and effort to be effective. Crowd sourcing is gathering information from the public to guide the product development and advertising. Crowd sourcing can be done through questionnaires or sending promo ads or game play to a variety of demographics to see the reactions. It is these reactions that can help advertisers know what changes are needed to meet the needs of the desired demographics. There are benefits of using crowd sourcing; you will have better analytics, you will have more engaged customers and will also generate sales.

Variety of Advertising Formats

Marketing has many varieties for finding the target demographics. Using a video game creative agency gives access and knowledge of these platforms. Have you watched YouTube when ads begin to flood the screen? Your video game could be advertised here. When you are playing a game on your phone and a playable ad appears, this is a great way to advertise your game and allow game play during the advertisement. Even streaming services such as Spotify have commercials that can be utilized for advertising your game. A video game creative agency will have the knowledge and the contacts to advertise your game on a variety of platforms.

Who Are You Targeting?

Knowing your audience is one of the first rules in business. This is no different in the video game industry. Using a variety of tools and analytics to see who is attracted to your game will allow a targeted advertising campaign. Developers may develop the game with one demographic in mind and then when analytics are studied, learn that another age group is more interested. A video game creative agency will understand how to read the statistics from all forms of analytics and help generate a targeted campaign.

If you want to have any success in the video game industry you need to be seen on multiple platforms and target the right audience. A video game creative agency has the knowledge and experience to get your game seen.

Tips for Advertising Your Restaurant

There is so much more to a busy and growing restaurant business than great food and incredible ambiance. Behind every great restaurant is an incredible advertising plan. The best plans are multifaceted and always evolving. That’s why the most successful restaurants around work with professional restaurant advertising agencies.

Eight Tips for Restaurant Advertising

There are a few things that restaurant owners and managers should keep in mind when they are putting together a marketing and advertising plan for their business. The restaurant industry is incredibly competitive and these tips can help any business to stay ahead of the crowd:

1) Determine the Brand and Message

The first step towards a successful advertising campaign is for restaurant owners to ensure that their brand and message are on point. The graphics and design should be eye catching and the message should be enticing. The brand should accurately portray the message and story that the restaurant is trying to tell. Is the restaurant casual and fun or fine dining, does it serve innovative food, is it a meeting place for friends, or a romantic date spot? The branding should tell the story in a glance. Finding the right brand and message can be quite difficult and is best left to a professional restaurant advertising agency.

2) Harness the Power of Social Media

Once the branding and message have been worked out, then it is time to incorporate them into online messaging. Social media is a powerful tool that many restaurants embrace. Creating a vibrant online presence on social media platforms requires time and skill, but it pays off when it is done well.

Restaurants that are active on social media are able to engage with both regular customers and potential customers. Serving instagrammable dishes means that the customers themselves will often advertise for the restaurant in order to take part in the online conversation. A successful social media campaign is often backed by a restaurant advertising agency that understands digital marketing.

3) Encourage Word-of-Mouth

Word-of-mouth these days is not just verbal. Oftentimes, word-of-mouth advertising includes online reviews and recommendations. Encouraging happy customers to leave reviews on online platforms will help new customers find the restaurant.

4) Use Professional a Food Photographer

Smart phones have pretty good cameras these days, but nothing compares to the photos taken by a professional photographer. Professional food photographers can bring any restaurant’s menu and advertising to life. A successful restaurant advertising campaign always includes incredible images for both digital and off-line advertising.

5) Make Sure Your Ads are Visually Appealing

Restaurant advertisements should be as visually appealing as the food is on the plate. Subconsciously, customers are more apt to trust a restaurant with a great looking ad over an ad that looks unprofessional.

6) Create a Buzz

People will stand in line for hours or make reservations weeks and months in advance for a place with a great buzz. A great advertising plan creates a buzz around the restaurant to make people feel as though they are lucky to get a seat at the table.

7) Think Outside the Box

Creating a buzz is a great, but the best chatter comes from restaurant advertising agencies that think outside the box. Finding new and innovative ways to get people talking and excited about a restaurant is one of their most important jobs.

8) Increase Your Web Presence

Increasing the web presence for any restaurant is important. Through the use of SEO, banner ads, targeted social media advertisements, and placements on directories, restaurants can increase their growth quickly. Full-service restaurant advertising agencies are able to offer these digital services to their clients.

Hiring a Restaurant Advertising Agency

Professional restaurant advertising agencies bring together a team of creative and strategic thinkers to help their clients’ build businesses that show continued growth over many years. They are able to help restaurant owners tell their stories through branding and digital advertising. These agencies bring together the best story tellers, photographers, digital marketers, and strategic experts to grow restaurants and help them to achieve their goals.

In the end, in-house restaurant advertising plans can only take a business so far. In order to really grow and thrive, they need to work with an innovative restaurant advertising agency who has experience in both the advertising industry and working with restauranteurs.

Achieve Your Business Goals Through Creative Advertising

All business owners have big dreams for their businesses. They want to be the best and grow at a fast and sustainable rate. To do this, many turn to advertising agencies for help. The right advertising can help companies connect with the curious and turn them into more than customers. With the right campaign and branding, advertising can turn them into customer ambassadors. To help accomplish their goals, companies are increasingly turning to a new type of agency, the creative advertising agency, to help them realize their goals.

Here are a few important things to know about creative advertising, the agencies transforming the business and how they can help your business meet its goals.

What is creative advertising?

Creative advertising has two meanings in the industry. The first is probably the one you’re thinking of: advertising that’s inherently unique and creative. The other is an industry term for a type of agency that’s been growing in popularity in recent years called a “creative advertising agency.”

A creative advertising agency is a special type of advertising and marketing agency that brings all the skills businesses need under one roof. In the past, a business may need to manage multiple agencies for each of their tasks. For example, they may go to a branding agency for their initial branding and design elements, a web designer to make their website, a social media management firm for helping with social accounts and an advertising agency for their ads and ad buys.

While this system worked in the past, the demands of the modern consumer and marketplace benefit from streamlining this process into one agency that can handle all the creative. Hence the development of the creative advertising agency.

Creative ad agencies let you develop and execute interconnected marketing and advertising campaigns that can be cohesive and work together towards your business goals. They are more impactful because one firm has put the entire plan together with a single style, voice and goal. The result is a marketing campaign that gets results and streamlines your own management of third-party help.

How creative ad agencies are helping businesses grow

One of the great advantages of the modern creative advertising agency is that they can help companies meet their goals at every stage. From initial startup to companies looking to try something different, these agencies are perfectly situated to help at every stage. This is because they can do everything from that initial branding and guidelines all the way through purposeful rebranding and new advertising approaches. So, whether you’re brand-new or legacy, the right creative advertising agency can help.

How to find the perfect creative advertising agency

If you are looking to achieve ambitious business goals for your enterprise through advertising, then you’ll need the best creative advertising agency to help. Here are a few tips to help you find the right one for you.

First, look for an agency with experience in your industry. Most creative ad agencies have experience in multiple industries due to the nature of their approach, which is good news for businesses looking to hire them. That said, many will have specializations as well. For example, some may have a lot of experience in the gaming sphere or understand the rules and regulations around the sale of alcohol. Depending on your industry, you will likely need a creative advertising agency that understands what customers and clients want in your line of work and can therefore make more impactful campaigns from the get-go.

Next, look at their online portfolio to see if you like their work. While the best creative ad agencies will develop campaigns that adhere to their clients’ voices and expectations, many of them have a distinct voice or feel that comes through in a lot of their work. Take a look through their past work and see if you like what they do. If you do, then give them a call to start the conversation.

Finally, discuss your needs with a prospective creative advertising agency. You can only really know if you’ll work well with an agency if you talk with them. Be sure to head into that meeting with some clear goals for your business. That way, the agency can speak directly to your needs and help develop a plan that will help you meet them.

What to Look for When Hiring an Advertising Agency

The idea of hiring an advertising agency to help you out with your marketing plans and to help your business become the name on everyone’s lips might be an exciting idea, but maybe a bit worrying as well. If you are thinking of hiring one of the top advertising agencies Los Angeles to help you with your brand, how will you know which one will do the best job for you? What are some of the things to look for when hiring an advertising agency? What are their differences?

Different Advertising Agencies Do Different Work

The first thing to look for when determining the differences between advertising agencies is to see how they are specialized. Look at where the advertising campaigns that they create are seen. Are they print ads, digital, or for television and radio? Some of the top advertising agencies in Los Angeles do it all, and some are more specialized. A full-service agency handles everything and are staffed with everyone a big campaign will need, like graphic designers, art directors, and copywriters. A media buying agency helps sell the ads already created to get them seen online and on the air, but they don’t create the ads.

What Does an Advertising Agency Do?

An advertising agency is a business partner. Hire an advertising agency to have access to that expert staff that can help you determine and plan marketing goals. When you do hire one of the top advertising agencies you are hiring people with expertise and knowledge that you don’t have in an area where help is needed.

Ask Yourself Questions to Determine What You Need

What is it that you want to advertise? This is an important question to help any business choose the right agency. What are your goals? Do you need help to get established, or do you want to focus on a specific product or service? Perhaps you want to build a following, or promote something that is coming up? Once you have looked at the different advertising agencies and where they specialize, make a short list of the top choices to see which is best suited to your needs.

Be Sure That the Advertising Agency is a Match

Just because the agency is one of the top advertising agencies in Los Angeles, it does not mean that they are right for you right now. Be sure that you understand each other, and that their strategy and the type of creative content they are known for is a match for your brand and your goals.

Once you have determined which of the top advertising agencies in Los Angeles is your potential match, be sure that they see things the same way. Do they get you, and your customers?

What About the Budget?

Hiring one of the top advertising agencies in Los Angeles does come with costs, but they are worth the investment. Advertising agencies have employees with skill sets that are devoted to your business success, and they are there to help your brand succeed. But be sure to discuss the costs and the returns and be sure that the advertising budget reflects this. Of course, you should have an idea of the budget from the beginning. Expect that the advertising agency will be accountable and will give regular reports on how the campaign is doing. In addition, you should also be able to discuss the time frame that the advertising campaign will need, and what results are expected within that time frame. The top advertising agencies in Los Angeles are accountable.

Which of the top advertising agencies in Los Angeles are right for you?

It is important that you understand your goals for the advertising campaign from the beginning. Do you want a social media campaign, a radio campaign, or more? Look carefully at the advertising agencies that you are considering to see that their ideas mesh with your values and that they can help you best in the areas needed.

Look at the website of the advertising agencies you are considering to get an idea of their other campaigns, and other clients that they work with. Once you see what makes them the top advertising agencies in Los Angeles, you will know if they are right for you.

How Does a Creative Agency Differ from a Digital Agency?

Creative vs. Digital: Finding the Right Agency in Los Angeles

With so many different types of marketing agencies around, it can get a little complicated when choosing the right group to work with. Deciding whether a business needs a digital agency or a creative agency Los Angeles starts with understanding more about the terminology. Once the jargon makes more sense, then an organization can decide which agency aligns with their own unique priorities.

What is a Creative Agency?

There are a number of creative agencies in Los Angeles, and they are all slightly different. In general, the term ‘creative agency’ is an umbrella term for a variety of different types of marketing houses. In the past, these agencies would have been called ‘advertising agencies,’ but these days their work goes far beyond just advertising.

Creative agencies are teams of highly skilled individuals who create strategies that help their clients to grow their businesses. These teams include branding experts, designers, data analysts, web designers, and campaign specialists. They do everything from re-branding entire organizations to creating innovative ways for organizations to connect with customers and potential customers.

Creative agencies in Los Angeles can be specialized or full-service. The type of service used depends on the short and long-term goals of the organization.

What is a Digital Agency?

Digital agencies are one type of creative agency specialization. These are creative agencies in Los Angeles that work with all facets of digital marketing. This includes web design, search engine optimization (SEO), social media strategy, app design, online advertising, email campaigns, graphic design, digital signage, digital production, data integration, and more. It may be simpler to think of these agencies as dealing with anything that is screen-based.

A great creative agency that specializes in digital marketing is able to carve out an audience for their client in the crowded online space. They can help to set their clients apart while tracking the effectiveness of their strategies using online consumer data.

Digital agencies also have a deep knowledge of how search engines and social media platforms work behind the scenes. They can incorporate SEO strategies to make sure that the digital algorithms are working in their client’s favor.

Deciding What Type of Agency is Needed

With so many different types of creative agencies in Los Angeles, it can become a little daunting trying to find the right group to work with. The first step is for an organization to decide what their goals are. If they require a broad brand redesign that encompasses all aspects of their business, they will probably need to go with a full-service creative agency.

For organizations that require marketing assistance in a smaller area, like strengthening their social media presence, digital, or a print campaign, a specialized agency is probably a better fit.

Choosing the Right Creative Agency in Los Angeles

Once the type of agency has been settled on, it is time to choose the right group to work with. There can be a lot of money on the line – advertising and marketing numbers can take up a large portion of a company’s overall budget. Choosing the right creative agency in Los Angeles is essential.

Good two-way communication is important for any successful creative agency. They should understand what the agency representatives are proposing. Not only that, but the agency should be open to feedback and recommendations from their clients.

The best creative agencies in Los Angeles are highly regarded by the business community. Companies should speak with others who have recently worked with an agency and gather recommendations from others in the same or adjacent industries. A quick online search for reviews can also be helpful.

It is important for organizations to work with agencies that have a good balance of creativity and data-driven decision making. Knowing exactly how a creative campaign is working through detailed data analysis can really help to increase the return for each dollar invested in marketing.

In the end, it is important for companies to choose wisely when they are deciding which creative agency in Los Angeles to work with. They should be sure to interview a range of choices before choosing the best one for their current project or long-term goals.

The Complete Guide to Lifecycle Marketing

The Advantages of Working with a Lifecycle Marketing Agency

On the surface, marketing can be seen simply as a method of presenting a good or service to a potential customer. Of course, anyone in business knows it is much more than that. An effective marketing campaign considers a wide range of factors that can change depending on the individual customer. Experienced lifecycle marketing agencies understand the subtleties of the consumer and are able to develop campaigns suited to meet them where they are.

What is Lifecycle Marketing?

Lifecycle marketing considers the consumer’s relationship with a brand over time. For example, a lifecycle marketing agency will develop different strategies for consumers who have never heard of the brand, those who have never purchased the brand, and those who are loyal customers. While the product and brand are the same, each stage of engagement has a different strategy and end goal. A good lifecycle marketing agency can take all of these stages into account, as well as the overall brand message, and create a cohesive and all-encompassing strategy to meet the consumer’s wherever they may be in the cycle.

Stages to Consider

An excellent marketing agency will carefully consider all stages of a brand’s lifecycle. Since each brand markets to a different set of consumers depending on the product or service they are offering, each brand needs a fresh and unique approach to their lifecycle marketing strategy.

Though individual brands may have customers on a slightly different lifecycle, the most common marketing lifecycle consists of these six stages:

1) Awareness

This stage is what most people think of when they think of a marketing campaign: making a brand known. This stage is the first, or one of the first, times that the consumer will have heard of the brand. The goal is to intrigue consumers enough to make them want to move onto the next stage: engagement.

2) Engagement

The engagement stage is the first time that a consumer will have to take some kind of action. An experienced lifecycle marketing agency will develop an engagement strategy that will encourage the consumer to visit a store, website, or social media feed. It might be as simple as the consumer reading the back of the product box in a retail setting, joining an email list, or even doing a web search on the brand. Whatever it is, the consumer is intrigued enough to take some kind of action to find out more about the brand.

3) Information

Once the consumer reaches out, they have moved into the next stage of the lifecycle. At this point, the consumer will be offered more information on the brand and continue to learn more about the brand’s main messaging. Consumers might be considering the product or service, comparing prices and features, and deciding on the value.

4) First Purchase

The first purchase is not just a moment to celebrate a good marketing campaign, but it is another opportunity for a lifecycle marketing agency to continue to make an impression on the consumer.

5) Customer Service

Post-purchase customer service is a prime marketing opportunity. Successful businesses do not thrive on one-time purchases, but on many return customers. Lifecycle marketing agencies make the most out of the follow-up stage of the marketing campaign.

6) Loyal Customers

Even loyal customers should not be taken for granted. In order to encourage repeat sales, the marketing towards loyal customers should be tailored with the goal of retaining their business and growing their referrals.

Excellence in Lifecycle Marketing Agencies

Just like any other marketing agencies, not all lifecycle marketing agencies are created equal. Businesses should look for marketing agencies that employ experienced creative thinkers who understand the target market and the big picture. Portfolios should be carefully scrutinized before signing up with any given agency. Lifecycle marketing is a long-term commitment that requires creativity, logical strategizing, and forward thinking.

What are the Services Offered by an Advertising Agency?

Building up your brand is a key part of any business that wishes to expand further, or even to keep their current customers informed about their evolving services and products. In order to spread your brand throughout your local area, and the world, you’ll need to do some advertising, and that means you need to have some brilliant and creative people to partner with. Hiring an advertising agency in Austin is a great way to get access to advertising related services without having to break your budget. The following are several services that are offered by advertising agencies to help you build up your business.

Growth Strategy

A primary service provided by an advertising agency in Austin is growth strategy. Working with your company, they will learn all about what your company is about—its atmosphere, its short-term and long-term plans—and they will help you build up a brand based on that information. If you already have a brand established, they can help you evolve it in order to stimulate growth for your business. Naming and identity are key factors in any business, and an advertising agency can help improve your business positioning, as well as help with customer journey mapping.

Cultural & Behavioral Insights

The world is ever changing, and in the modern digital era, changes can be sweeping and swift. With the assistance of an advertising agency in Austin, you can make sure your brand is able to keep up with cultural and behavioral signals in society, as well as to adapt and contribute in a meaningful way to societal changes.

Experience Design

An essential part of advertising is the ability to create an experience that connects your brand or business to your consumers. Designing experiences are a speciality of advertising agencies in Austin. They can create anything from integrated campaigns to programs and events. Building up experiences for consumers helps build up brand loyalty and interest for those who are just discovering you, too.

Content Creation

Creative individuals are essential for creating interesting and innovating advertising for your company so you can spread the word of your brand, services, and products. An advertising agency in Austin will be filled with creative individuals that can create all manners of content for your brand, whether it is for television commercials, online video advertising, text advertising, blog creation, social media content, etc. Photoshoots and video production can help you extend your brand’s story for consumers to better understand what you stand for, and what you can offer them to better their lives.

Data & Analytics

Advertising is nothing if you don’t know how it is actually affecting your business. Data is essential to understanding the true return on investment for any advertising, as well as for understanding what aspects of advertising are working and what parts need to be modified to produce better results. The analysis of advertising data is known as analytics, and a good quality advertising agency in Austin will have the ability to build tools that can acquire necessary data by measuring traffic changes, keyword success, etc. and then compiling that data into usable reports. Once analysis is complete, an advertising agency will provide data reports to you at regular intervals, generally weekly or monthly reports, as well as annual reports if you have a long-term relationship.

Understanding the Future

Being stuck in the past is a death sentence for any business and brand; companies need to be continually evolving in order to grow and adapt to changing industry and world trends. Advertising agencies in Austin, while they are experts at creative content creation and data analysis, are also continually researching upcoming changes and making adjustments to prepare advertising campaigns based on potential market disruptors. Having plans in place for possible disruptions will allow for agile changes to improve customer experiences.

Putting Trust Into an Advertising Agency in Austin

When it comes to promoting growth within your business, an advertising agency in Austin provides numerous services that can help you connect with your customers in meaningful ways to build up long-term relationships. Creative content creation can create meaningful connections with consumers through experiences that entice and promote sharing. As well, advertising agencies in Austin are experts in research, and they can help your brand keep up with changing trends.

All That You Wanted to Know About WeChat e-Commerce

The eCommerce market has been growing rapidly in China over the past few years and many apps including WeChat have joined the bandwagon.

In the initial days of WeChat, it was only an app used for communications via instant messaging.

But over time, WeChat e-Commerce ( adstochina.westwin.com/WeChat-e-Commerce ) and many other options to its core service have cropped up.

With WeChat Store, came WeChat Mini-Program, WeChat pay, and others. The platform has now become so big that it is impossible for Chinese people to live without it.

So, you need to have a WeChat official account to boost your sales in China. Many western companies try to enter the Chinese market but they don’t have any idea about selling on WeChat. And that’s the biggest mistake they make.

WeChat is considered to be one of the best apps to penetrate the eCommerce market in China. You don’t need to have a Chinese bank account, Chinese business registration, or any other exporting license to sell your products on the platform.

You can have a cross-border payment account. And you can seamlessly send products across the border and you don’t need to possess a trading license.

This means you don’t need to make hefty investments and you can access the Chinese market by working with a few Key Opinion Leaders.

How to Sell on WeChat

Below are the three primary ways you can sell on WeChat.

1 Create Subscription Account

One of the best ways to sell goods on WeChat is to create a subscription account. You can create such an account by using a special tool offered by WeChat only. After the completion of the process, you can start promoting and presenting your products.

To make the purchasing process easier, an eCommerce store has been linked with a “Subscription Account”. Whenever a customer intent to purchase a product, he will automatically be redirected to the payment page.

2 Use WeChat Mini-Programs

WeChat has been pushing its mini program for quite some time to take on Alibaba’s e-commerce empire and this has been beneficial for businesses trying to capture Chinese audiences’ attention.

WeChat Mini-Programs are lightweight apps. It does not need to be installed. And can range from food delivery and ride-hailing to shopping and live-streaming.

WeChat has a massive social network so being a brand owner, you can easily tap into its 1.2 billion monthly active users.

According to a survey, 41% of brands that participated in the survey acknowledged that the eCommerce Mini-Program on WeChat has helped them cut down online store opening and operating expenses.

As a result, online shopping is one of the most popular Mini-Programs and considered one of the best ways to sell on WeChat.

3 Use WeChat Shops

WeChat shops is another best way to sell your products thru WeChat. It comes with a plethora of features that make them stand out in the crowded Chinese e-commerce landscape. Below is a quick rundown of the key features that you can leverage.

● WeChat payments: Users can pay from within WeChat, with just one click.

● Automatic phone number collection: You can easily access the phone number of the user associated with their WeChat account. However, you need user approval here.

● Automatic address collection: You can access the list of addresses of the user stored in their WeChat account. Similar to the above, you need user approval.

● Social sharing: WeChat store is the right tool for group buying, viral campaigns, and other socially-driven purchasing behaviors.

● Integration with influencer accounts: WeChat store allows you to create a link from an influencer campaign to a product page to ensure high conversion rates.

● Native WeChat Coupons: A WeChat Shop set up by you allows you to send discounts to customers via a WeChat official account. Using this feature you can keep your users updated about your latest promotion and bring engagement with your brand.

WeChat Mini-Program vs WeChat Shop

WeChat Mini-Program is an app within the app that provides e-Commerce services or other kinds of functionalities.

On the other hand, WeChat refers to any eCommerce experience optimized for WeChat. It could be a WeChat Mini-Program or a simple website optimized for WeChat via proper WeChat Login, WeChat UX, and WeChat payment.

So, do you have any questions about WeChat e-Commerce?

Questions To Ask When Hiring Video Production Services

Most companies and the business often have fear and challenges about outsourcing the Product Video Production team. Outsourcing is one of the best strategies for an organization, as when implemented properly, it will become an opportunity to identify a strong partner to help the company grow. These are especially applicable when you have access to restricted resources. Every business at some time has outsourced any function to deliver a high success rate. So, when you are planning to hire a video production company, you need to come up with the best knowledgeable questions. It will help you to know more about the organization.

It is also significant to identify if the company has understood the details and brief of your business to receive an end product that will promote your business in the best possible ways. In this way, you can also measure the revenue goals. To save your valuable time, we have compiled a list of questions you should ask a video production service before appointing them.

• What is your overall experience in this field?

This question does not come with any wrong or right set of responses. The reason to ask this question is to find out if the agency includes enough competence and experience. The question will also help you to figure out the time required in the creative procedures. It is easier to assume that the longer the agency is in the business, the higher the chances of getting the best end product. It also means they have served long lists of clients over the years.

• What are the video types that you create?

The video production company represents an extensive range of industries. Some organizations only concentrate on the niche industries, while others are interested in all the sectors. Whenever you ask this question, you will know if the company has worked in your field before or has created a concept as you want from them. This will also give you an answer to identify if what they are promising is similar to what you want to implement in your business.

• How do you form the concepts?

This question will help both the parties to understand each other’s working processes and culture. It is one of the best ways to check if the company is willing to work more collaboratively or not. The video production agencies are usually not part of the giant marketing strategies. Some firms present a single concept after weeks of hard work, and the companies often accept this as their best work with very little input, as they are not in-house expertise.

• Can you explain the project of your previous client and how you have achieved that?

This question sometimes catches the companies off guard. Thus you have to be careful and transparent about why you are asking this. However, they cannot directly reveal the revenue goals of their previous clients. Instead, they can disclose a nearly rounded figure to indicate the capacity for improving the revenue. It will be their responsibility to assist in marketing as much as possible so that you can track the ROI from their efforts.

• How will you manage my project?

The primary reason to ask this query is to ensure the company you are hiring is competent and strong enough to deliver the project according to the deadlines. The product video production agency should explain their work preparation, communications, and their organization. At the end of the meeting, you should be confident that the company will offer high-quality work within the given timeframe.

• What difference will your agency bring to my videos?

It is always better to hire an agency that can create a corporate video to help your business stand out as unique among the competitors. Find out if the organization is curious about making money or delivering high quality and satisfying the client. The answer to this question will assist you to know if the organization has encountered any of your videos and know where the improvement needs to be done.

Lifecycle Marketing to Boost Traffic, Profits, and Retention

Lifecycle Marketing Agency

Lifecycle marketing refers to a marketing strategy that aims to do much more than just throw your brand name on as many billboards and online banner ads as possible hoping that enough people will love your ads enough to check you out. It’s an approach to marketing that engages customers where the goal is to create recurring profits and interactions. If you talk to a lifecycle marketing agency (www.drumroll.com/Lifecycle-Marketing-Agency) for help with these strategies, they will tell you that the three phases of lifecycle marketing are Collect, Convert, and Create, and they each have a part to play in our title’s goals.

Lifecycle Marketing in a Nutshell

A lifecycle marketing agency will tell you that collecting clients involves attracting them, and your website plays a large role in that. Direct them to infographics, webinars, social media, and blog posts. From there, you can encourage them to add their names to your email list by promising premium or exclusive offers or content.

Collecting clients will have you take all of the input from your client interactions on various platforms to create the most attractive offer for your potential clients. A lifecycle marketing agency will tell you that continued input and interactions are important for evaluating your progress through the cycles, and any newly attracted clients will have their own input to add.

The ‘Create’ phase is where you deliver on your product’s full potential and your offers. The object here is to “wow” them. This wow factor will help create that loyalty that will bring them right on back to your site when they need your services again. Any lifecycle marketing agency would also advise you to create some form of referral bonus system. People trust their friends’ opinions and are more likely to check out brands based on their friend’s firsthand experience than by some advertisement they happened to see somewhere. A referral bonus creates incentive for your first client to return to claim the rewards, as well as for them to praise you to their friends and bring in new potential clients for you to Collect and Convert.

Boosting Traffic

All three phases of lifecycle marketing help boost your site and store traffic, and a lifecycle marketing agency can help you capitalize and maximize on the increased traffic to push more products. Collecting is just actively advertising and engaging with your clients, and converting describes the interactions where you use their input to develop your product into exactly what they want. Creating is the most important part because you want to deliver your service in such a way that makes them immediately think of you when they need your service again, and it encourages them to help you collect new clients!

Boosting Profits

While having a lifecycle marketing agency recommend that you offer frequent promotions, offers, and discounts might seem like it’s eating into your profits, that’s a short-term view of your bottom line. Customers are attracted to deals, and if your store has regular offers and bonuses, it will keep them checking out your business more and more often, even when they might not necessarily need something. Deals and bundle offers can help your customers experience other services that they may not have had occasion to take advantage of in the past as well! Plus, growing your customer loyalty base through the ‘Create’ phase will lead to more and more transactions in the future, boosting your profits and creating future profits.

Boosting Retention

It’s a fairly obvious point that happy customers will tend to come back, but that doesn’t make it unimportant. Lifecycle marketing agencies will recommend that you switch up your advertising to keep your target demographics happy, not just with your product, but with your ads as well. People like to be entertained and engaged. Interactive offers and social media will help keep your customers interested, and referral offers will help them keep you in mind in case their friends are looking for your services as well, especially if there is a bonus in it for them if they help their friend find you!

Interacting with your customers with lifecycle marketing—and a lifecycle marketing agency—in mind can create stronger feelings of loyalty in your customers, and that can often be the key to keeping them coming back to you for your services every time!

What to Look for in an SEO Services Company

houston seo services

SEO services are the hotplates these days. With the advent of the pandemic more and more businesses and companies are taking up the online highway. SEO is not new for the settled ones, big businesses like Amazon and Coca-Cola have already invested a lot into it.

SEO or Search Engine Optimization is literally optimizing your website so it is searchable on the internet. You might have seen there are several search results related to a single search term appearing on the internet. If you type ‘Red Shoes’ on Google, you’ll see 100s of pages with “Red Shoe” content on them. You never scroll down to the first page’s last results and still, there are 1000s of results more to go.

What is it with some websites that they get to be the first ones which appear on search results while some even do not appear after a hundred results?

The answer is simple- SEO. Some websites have generated good content, secured good page rankings, solved customer queries, renewed their marketing strategies from time to time and, used good analytics for targeted ads. It is all there, you do not need to see behind the curtains. Just go to a website that appears first for a particular search term and then go to the 50th, you will automatically see the results.

The Houston SEO services are ever-changing, and if you are doing e-commerce or even running a website, you need a special department to handle digital marketing. This is the reason why small and large businesses usually outsource their digital marketing tasks to an SEO service provider, this helps in improving and maintaining their rankings on the web.

If you are also looking to improve your ranking on the web, you might need some tips on how to choose a good SEO services provider, here they are:

1)  Guarantees: Do not fall into the traps of fake guarantees. SEO is a risky business, not because it’s difficult to handle, but because every market has a different growth rate and Google’s search algorithms tend to change from time to time. SEO is purely creative but based on technical aspects. If any service provider tends to give you guarantees, do not believe them straight away. Test for yourself.

2)  Access to analytics and tools: Ask your SEO providers if you are going to have access to the different analytics tools. Whether the company is using their own tool or working on yours.

3)  Access to Websites: This is a technical phenomenon. Some SEO service providers tend to mention in their contracts that if they will be designing a website for you they will take the sole ownership of it and not you. Some tend to add that the owner is provided only after a certain period of time in the contract. However, others do provide you with the ownership straight away. Try to discuss these norms.

4)  Fees and Payment Options: Discuss your budget, know their fee beforehand. Also, ask if they provide any discounts if you renewed your contract for a longer period.

5)  Experience: As we have already said earlier, there is a different market for every product and so, the marketing strategy also changes. Always make sure that the company you collaborate with, is apt to work for your idea and product and has a good deal of experience with it. Experience is not said but shown. Look for a good portfolio.

6)  Cancellation policy: Discuss your cancellation policy, you don’t struggle with a bad relationship. There is no time for romance. You don’t want to carry a bad SEO rating with you, right? If you can’t see the results, prepare to terminate the contract and discuss these issues beforehand.

7)  Consultation: You can always ask for a consultation before you hire an SEO service provider. This consultation can include some research about your market, a mock strategy, some explanation about the process, etc.

To conclude, you never want to end up with someone who doesn’t understand you or cheat you- not in real life, not in the professional space. Keep in mind these points before hiring an SEO service provider.